Archive - Flack

New Top Discussion

The comms before the storm

Lulu Cheng Meservey

Mar 14

January 2023

A guide to promoting your Substack, from the former head of comms for Substack

Lulu Cheng Meservey

Jan 26

December 2022

If you are going to eat shit, don't nibble. - Ben Horowitz

Lulu Cheng Meservey

Dec 29, 2022

November 2022

SBF did all the wrong things with money, but all the right things with press

Lulu Cheng Meservey

Nov 30, 2022

How not to give an accidental interview

Lulu Cheng Meservey

Nov 22, 2022

The sixth step is keeping your kids out of the shot

Lulu Cheng Meservey

Nov 6, 2022

October 2022

When you avoid risks, you don’t make fewer mistakes — you make different mistakes.

Lulu Cheng Meservey

Oct 18, 2022

September 2022

Every successful startup needs a fanbase. To build one, learn from the masters.

Lulu Cheng Meservey

Sep 29, 2022

A proprietary formula for coming up with ruthlessly efficient comms tactics

Lulu Cheng Meservey

Sep 8, 2022

August 2022

And other observations from our Joe Rogan Experience experience

Lulu Cheng Meservey

Aug 29, 2022

A good comms plan, violently executed, is better than a perfect plan that languishes in Google Docs.

Lulu Cheng Meservey

Aug 23, 2022

You can’t always prevent a hit piece, but you can hit back. Introducing the horseshoe theory of media coverage.

Lulu Cheng Meservey

Aug 10, 2022

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts