The comms before the storm
I really like the structure and use of bullets for the 'crisis playbook' - made it very easy to read. I especially appreciate the suggestion around proactivity with having cell phone numbers and designated roles.
Super helpful, thank you for sharing this. Do you also have a meme kit like the "this is fine" dog in the house on fire? Memes can be powerful for keeping your war room in good spirits and your external audience on their toes.
Great summary of the crisis comms basics.
Great balance of staying succinct while being highly informative. New subscriber and am enjoying what I’m reading so far.
I love to marry you