You got it exactly right and summed it up succinctly, as well. Licht's tenure has been like the accident you see coming and don't want to see but can't stop watching.
"Don’t watch the Licht disaster like a spectator, scrutinize it like you’re on deck, because this is an incredible case study full of comms lessons."
This is the ultimate case study for Executives, Companies, Brands, or public figures. This literally should dissected, straw & steel manned, and analyzed from start to finish.
Could also make a great online course: 'Keeping the Licht's On: A Guide to Communications Resilience.'
Great input. I’ve been on both sides of the reporter/subject equation, and a good reporter can make you feel like their very best friend, at least for the time it takes to write the profile. It’s flattering and seductive.
Unfortunately, once you’ve said something on the record, you can’t take it back.
You got it exactly right and summed it up succinctly, as well. Licht's tenure has been like the accident you see coming and don't want to see but can't stop watching.
"Don’t watch the Licht disaster like a spectator, scrutinize it like you’re on deck, because this is an incredible case study full of comms lessons."
This is the ultimate case study for Executives, Companies, Brands, or public figures. This literally should dissected, straw & steel manned, and analyzed from start to finish.
Could also make a great online course: 'Keeping the Licht's On: A Guide to Communications Resilience.'
Great input. I’ve been on both sides of the reporter/subject equation, and a good reporter can make you feel like their very best friend, at least for the time it takes to write the profile. It’s flattering and seductive.
Unfortunately, once you’ve said something on the record, you can’t take it back.
Banger as usual, Lulu!!!