Flack

Standing Out

The new narrative alpha

Jan 5 • Lulu Cheng Meservey

128

17

24

December 2025

When someone says they hate your product with a burning passion

How to reset the thermostat, and CodeRabbit as a case study

Dec 29, 2025 • Lulu Cheng Meservey

80

15

5

November 2025

Kevin Spacey vs The Telegraph

How to fight a bad headline

Nov 24, 2025 • Lulu Cheng Meservey

48

3

3

September 2025

The DOD Rebrand

Palmer Luckey and the Department of War

Sep 5, 2025 • Lulu Cheng Meservey

52

5

5

July 2025

How to Win the AI Talent War

A billion dollars isn’t cool. You know what’s cool?

Jul 30, 2025 • Lulu Cheng Meservey

68

3

8

March 2025

Should you hire a PR agency?

When to do it, which to choose, and how much to pay

Mar 14, 2025 • Lulu Cheng Meservey

83

16

8

10:12

March 2024

GO DIRECT: THE MANIFESTO

“If you want something good, get it from yourself.” — Epictetus

Mar 19, 2024 • Lulu Cheng Meservey

137

14

11

February 2024

The comms of falling in love

13 communication tactics for finding and keeping love, based on psychology research

Feb 14, 2024 • Lulu Cheng Meservey

58

5

7

August 2023

The 5 ingredients of a great fundraising announcement

Using Ramp as a case study

Aug 23, 2023 • Lulu Cheng Meservey

48

3

2

How to go viral: Barbie’s billion dollar meme machine

Imagination, hype is your creation

Aug 9, 2023 • Lulu Cheng Meservey

38

5

2

June 2023

Did bad PR sink CNN's CEO?

Comms lessons from "The Meltdown at CNN"

Jun 9, 2023 • Lulu Cheng Meservey

39

7

2

April 2023

"Please just take the checkmark away!" How Twitter devalued a status symbol

Lessons from the case of Twitter Blue

Apr 6, 2023 • Lulu Cheng Meservey

44

10

2