The comms before the storm
7

January 2023

A guide to promoting your Substack, from the former head of comms for Substack
18

December 2022

If you are going to eat shit, don't nibble. - Ben Horowitz
17

November 2022

SBF did all the wrong things with money, but all the right things with press
4
How not to give an accidental interview
10
The sixth step is keeping your kids out of the shot
12

October 2022

When you avoid risks, you don’t make fewer mistakes — you make different mistakes.
13

September 2022

Every successful startup needs a fanbase. To build one, learn from the masters.
11
A proprietary formula for coming up with ruthlessly efficient comms tactics
3

August 2022

And other observations from our Joe Rogan Experience experience
25
A good comms plan, violently executed, is better than a perfect plan that languishes in Google Docs.
5
You can’t always prevent a hit piece, but you can hit back. Introducing the horseshoe theory of media coverage.
13