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The 5 ingredients of a great fundraising announcement
Using Ramp as a case study
Aug 23
•
Lulu Cheng Meservey
31
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The 5 ingredients of a great fundraising announcement
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3
How to go viral: Barbie’s billion dollar meme machine
Imagination, hype is your creation
Aug 9
•
Lulu Cheng Meservey
30
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How to go viral: Barbie’s billion dollar meme machine
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5
June 2023
Did bad PR sink CNN's CEO?
Comms lessons from "The Meltdown at CNN"
Jun 9
•
Lulu Cheng Meservey
38
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Did bad PR sink CNN's CEO?
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7
April 2023
"Please just take the checkmark away!" How Twitter devalued a status symbol
Lessons from the case of Twitter Blue
Apr 6
•
Lulu Cheng Meservey
42
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"Please just take the checkmark away!" How Twitter devalued a status symbol
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9
March 2023
Flack's crisis communications playbook
The comms before the storm
Mar 14
•
Lulu Cheng Meservey
36
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Flack's crisis communications playbook
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7
January 2023
How to grow your newsletter audience
A guide to promoting your Substack, from the former head of comms for Substack
Jan 26
•
Lulu Cheng Meservey
75
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How to grow your newsletter audience
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20
December 2022
The art of the apology
If you are going to eat shit, don't nibble. - Ben Horowitz
Dec 29, 2022
•
Lulu Cheng Meservey
61
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The art of the apology
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16
November 2022
FTX's 7-part media playbook, and what it can teach other founders
SBF did all the wrong things with money, but all the right things with press
Nov 30, 2022
•
Lulu Cheng Meservey
26
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FTX's 7-part media playbook, and what it can teach other founders
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3
Talking to reporters: on the record vs. off the record vs. on background
How not to give an accidental interview
Nov 22, 2022
•
Lulu Cheng Meservey
30
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Talking to reporters: on the record vs. off the record vs. on background
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11
How to go on TV in 5 steps
The sixth step is keeping your kids out of the shot
Nov 6, 2022
•
Lulu Cheng Meservey
19
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How to go on TV in 5 steps
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13
October 2022
The risks of playing it safe
When you avoid risks, you don’t make fewer mistakes — you make different mistakes.
Oct 18, 2022
•
Lulu Cheng Meservey
41
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The risks of playing it safe
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15
September 2022
Build your fanbase using the K-pop method
Every successful startup needs a fanbase. To build one, learn from the masters.
Sep 29, 2022
•
Lulu Cheng Meservey
62
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Build your fanbase using the K-pop method
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11
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