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Should you hire a PR agency?
When to do it, which to choose, and how much to pay
Mar 14
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Lulu Cheng Meservey
59
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Should you hire a PR agency?
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15
10:12
March 2024
GO DIRECT: THE MANIFESTO
“If you want something good, get it from yourself.” — Epictetus
Mar 19, 2024
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Lulu Cheng Meservey
101
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GO DIRECT: THE MANIFESTO
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13
February 2024
The comms of falling in love
13 communication tactics for finding and keeping love, based on psychology research
Feb 14, 2024
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Lulu Cheng Meservey
48
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The comms of falling in love
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5
August 2023
The 5 ingredients of a great fundraising announcement
Using Ramp as a case study
Aug 23, 2023
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Lulu Cheng Meservey
42
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The 5 ingredients of a great fundraising announcement
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3
How to go viral: Barbie’s billion dollar meme machine
Imagination, hype is your creation
Aug 9, 2023
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Lulu Cheng Meservey
35
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How to go viral: Barbie’s billion dollar meme machine
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5
June 2023
Did bad PR sink CNN's CEO?
Comms lessons from "The Meltdown at CNN"
Jun 9, 2023
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Lulu Cheng Meservey
38
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Did bad PR sink CNN's CEO?
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7
April 2023
"Please just take the checkmark away!" How Twitter devalued a status symbol
Lessons from the case of Twitter Blue
Apr 6, 2023
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Lulu Cheng Meservey
44
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"Please just take the checkmark away!" How Twitter devalued a status symbol
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10
March 2023
Flack's crisis communications playbook
The comms before the storm
Mar 14, 2023
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Lulu Cheng Meservey
42
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Flack's crisis communications playbook
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7
January 2023
How to grow your newsletter audience
A guide to promoting your Substack, from the former head of comms for Substack
Jan 26, 2023
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Lulu Cheng Meservey
115
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How to grow your newsletter audience
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27
December 2022
The art of the apology
If you are going to eat shit, don't nibble. - Ben Horowitz
Dec 29, 2022
•
Lulu Cheng Meservey
65
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The art of the apology
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16
November 2022
FTX's 7-part media playbook, and what it can teach other founders
SBF did all the wrong things with money, but all the right things with press
Nov 30, 2022
•
Lulu Cheng Meservey
30
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FTX's 7-part media playbook, and what it can teach other founders
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4
Talking to reporters: on the record vs. off the record vs. on background
How not to give an accidental interview
Nov 22, 2022
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Lulu Cheng Meservey
34
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Talking to reporters: on the record vs. off the record vs. on background
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11
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