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The 5 ingredients of a great fundraising announcement
Using Ramp as a case study
 • 
Lulu Cheng Meservey
3
How to go viral: Barbie’s billion dollar meme machine
Imagination, hype is your creation
 • 
Lulu Cheng Meservey
5
June 2023
Did bad PR sink CNN's CEO?
Comms lessons from "The Meltdown at CNN"
 • 
Lulu Cheng Meservey
7
April 2023
"Please just take the checkmark away!" How Twitter devalued a status symbol
Lessons from the case of Twitter Blue
 • 
Lulu Cheng Meservey
9
March 2023
Flack's crisis communications playbook
The comms before the storm
 • 
Lulu Cheng Meservey
7
January 2023
How to grow your newsletter audience
A guide to promoting your Substack, from the former head of comms for Substack
 • 
Lulu Cheng Meservey
20
December 2022
The art of the apology
If you are going to eat shit, don't nibble. - Ben Horowitz
 • 
Lulu Cheng Meservey
16
November 2022
FTX's 7-part media playbook, and what it can teach other founders
SBF did all the wrong things with money, but all the right things with press
 • 
Lulu Cheng Meservey
3
Talking to reporters: on the record vs. off the record vs. on background
How not to give an accidental interview
 • 
Lulu Cheng Meservey
11
How to go on TV in 5 steps
The sixth step is keeping your kids out of the shot
 • 
Lulu Cheng Meservey
13
October 2022
The risks of playing it safe
When you avoid risks, you don’t make fewer mistakes — you make different mistakes.
 • 
Lulu Cheng Meservey
15
September 2022
Build your fanbase using the K-pop method
Every successful startup needs a fanbase. To build one, learn from the masters.
 • 
Lulu Cheng Meservey
11
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