Flack

Kevin Spacey vs The Telegraph

How to fight a bad headline

Nov 24 • 

Lulu Cheng Meservey

47

3

3

September 2025

The DOD Rebrand

Palmer Luckey and the Department of War

Sep 5 • 

Lulu Cheng Meservey

51

5

5

July 2025

How to Win the AI Talent War

A billion dollars isn’t cool. You know what’s cool?

Jul 30 • 

Lulu Cheng Meservey

64

3

8

March 2025

Should you hire a PR agency?

When to do it, which to choose, and how much to pay

Mar 14 • 

Lulu Cheng Meservey

80

15

7

10:12

March 2024

GO DIRECT: THE MANIFESTO

“If you want something good, get it from yourself.” — Epictetus

Mar 19, 2024 • 

Lulu Cheng Meservey

127

14

9

February 2024

The comms of falling in love

13 communication tactics for finding and keeping love, based on psychology research

Feb 14, 2024 • 

Lulu Cheng Meservey

57

5

7

August 2023

The 5 ingredients of a great fundraising announcement

Using Ramp as a case study

Aug 23, 2023 • 

Lulu Cheng Meservey

48

3

2

How to go viral: Barbie’s billion dollar meme machine

Imagination, hype is your creation

Aug 9, 2023 • 

Lulu Cheng Meservey

36

5

2

June 2023

Did bad PR sink CNN's CEO?

Comms lessons from "The Meltdown at CNN"

Jun 9, 2023 • 

Lulu Cheng Meservey

39

7

2

April 2023

"Please just take the checkmark away!" How Twitter devalued a status symbol

Lessons from the case of Twitter Blue

Apr 6, 2023 • 

Lulu Cheng Meservey

44

10

2

March 2023

Flack's crisis communications playbook

The comms before the storm

Mar 14, 2023 • 

Lulu Cheng Meservey

44

7

January 2023

How to grow your newsletter audience

A guide to promoting your Substack, from the former head of comms for Substack

Jan 26, 2023 • 

Lulu Cheng Meservey

133

31

10