Flack

Flack

Home
Notes
Archive
About
Joe Rogan has a werewolf
And other observations from our Joe Rogan Experience experience
 • 
Lulu Cheng Meservey
27
Build your fanbase using the K-pop method
Every successful startup needs a fanbase. To build one, learn from the masters.
 • 
Lulu Cheng Meservey
11
GO DIRECT: THE MANIFESTO
“If you want something good, get it from yourself.” — Epictetus
 • 
Lulu Cheng Meservey
13
How to grow your newsletter audience
A guide to promoting your Substack, from the former head of comms for Substack
 • 
Lulu Cheng Meservey
28
Welcome to Flack
A new playbook for communications, by Lulu Cheng Meservey
 • 
Lulu Cheng Meservey
26
Should you hire a PR agency?
When to do it, which to choose, and how much to pay
 • 
Lulu Cheng Meservey
15
10:12
"Please just take the checkmark away!" How Twitter devalued a status symbol
Lessons from the case of Twitter Blue
 • 
Lulu Cheng Meservey
10
Talking to reporters: on the record vs. off the record vs. on background
How not to give an accidental interview
 • 
Lulu Cheng Meservey
11
The comms of falling in love
13 communication tactics for finding and keeping love, based on psychology research
 • 
Lulu Cheng Meservey
5
The art of the apology
If you are going to eat shit, don't nibble. - Ben Horowitz
 • 
Lulu Cheng Meservey
13
Flack's crisis communications playbook
The comms before the storm
 • 
Lulu Cheng Meservey
7
The 5 ingredients of a great fundraising announcement
Using Ramp as a case study
 • 
Lulu Cheng Meservey
3
© 2025 Lulu Meservey
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture