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The art of the apology

FTX's 7-part media playbook, and what it can teach other founders

Talking to reporters: on the record vs. off the record vs. on background

How to go on TV in 5 steps

The risks of playing it safe

Build your fanbase using the K-pop method

Comms Foundation #2: Tactics

Joe Rogan has a werewolf

Comms Foundation #1: Strategy

Press so bad it's good

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