New subscriber so I'm catching up here - first, amen to all of this. second, I see a connection to the "don't get ready, stay ready" principle in your crisis comms post. Building great rapport with execs makes smart risk-taking easier and faster - tho you still have to make your case and be clear-eyed about the downsides, it's just different than "I know I just started here but..." Then, there's being steeped in the company and industry you're in - it's just really hard to gauge risk/see around corners if you're green. If you're new to a role or a company, you have to be ok with a fast ramp-up, or otherwise you'll miss/muff opportunities.
I am passionate in building Marketing Software. Already build one saas product & Always wanted to build SaaS software that helps you to monetize the review for your customers using crypto reward program. I was thinking that I need big team & more budget for this & keep avoiding to start building on it but after reading this amazing content, looking to try my idea through whatever I have it.
This was sent over in a facebook group and i'm so glad I found it! I'm a comedy writer and media guy who is looking to try some new comedy brands and ideas to disrupt the conversation, especially in one or two industries. This piece was a great reminder go and do it. Thanks so much!
I cannot possibly find the right words to signal how insightful this is.
I'm a problem solver (lawyer) who strives against the hyper-starched, qualification-soaked way in which we are conditioned to communicate. I thought I was rowing alone. Apparently not.
I just had a similar discussion with some of my comms leaders. We talked about the balance of being creative and strategic. Too often, it's easy to shun creativity for the comfort of standardized work. "What's worked before will work again." Rather, it's important to cross the river, as you stated, or dive off the cliff, knowing you have the support of your leaders and fellow team members to catch you.
Couldn't agree more, and having the support of leaders is really the unlock. It would be a good idea for every CEO and head of comms to explicitly talk to their teams about what an informed risk looks like, and give them permission to take the risks or at least bring proposals to the team.
Great advice, Lulu — and I know you believe it and live it.
Brilliant writing!
Love this. Now I want to go get a tattoo.
tattoos are like real estate, location is everything 😄
"To start taking big swings, all you really need is (1) internet access, (2) a working phone."
I would love to read about what exactly one should say when contacting media outlets.
Great feedback -- I'll add it to my queue!
Thanks for this 🌷
New subscriber so I'm catching up here - first, amen to all of this. second, I see a connection to the "don't get ready, stay ready" principle in your crisis comms post. Building great rapport with execs makes smart risk-taking easier and faster - tho you still have to make your case and be clear-eyed about the downsides, it's just different than "I know I just started here but..." Then, there's being steeped in the company and industry you're in - it's just really hard to gauge risk/see around corners if you're green. If you're new to a role or a company, you have to be ok with a fast ramp-up, or otherwise you'll miss/muff opportunities.
I am passionate in building Marketing Software. Already build one saas product & Always wanted to build SaaS software that helps you to monetize the review for your customers using crypto reward program. I was thinking that I need big team & more budget for this & keep avoiding to start building on it but after reading this amazing content, looking to try my idea through whatever I have it.
Thanks!
This was sent over in a facebook group and i'm so glad I found it! I'm a comedy writer and media guy who is looking to try some new comedy brands and ideas to disrupt the conversation, especially in one or two industries. This piece was a great reminder go and do it. Thanks so much!
I cannot possibly find the right words to signal how insightful this is.
I'm a problem solver (lawyer) who strives against the hyper-starched, qualification-soaked way in which we are conditioned to communicate. I thought I was rowing alone. Apparently not.
"Cross the river by feeling the stones." = Excellent!
I’m motivated to do great things now, thanks for writing this!
I just had a similar discussion with some of my comms leaders. We talked about the balance of being creative and strategic. Too often, it's easy to shun creativity for the comfort of standardized work. "What's worked before will work again." Rather, it's important to cross the river, as you stated, or dive off the cliff, knowing you have the support of your leaders and fellow team members to catch you.
Couldn't agree more, and having the support of leaders is really the unlock. It would be a good idea for every CEO and head of comms to explicitly talk to their teams about what an informed risk looks like, and give them permission to take the risks or at least bring proposals to the team.