Super helpful. Really appreciate using a formula approach to break down the various inputs and variables. As we all know, one of the hardest parts about PR is that it is part art, part science. Bring a more rigorous approach to the discipline can only help.
I don't work in comms but I do enjoy everything you post, both here and on twitter. I've been following you on the bird app since last year mostly because of your knack for handling high stake situations with extreme tact and I highly admire you for that.
Its paywalled but the short description: "Marketing perceptions are what you want to be known for as a company and what you want your audience to repeat back to you. They are the tenets of your story for the next year or so. When you write perceptions properly they guide your marketing efforts, so you stay focused and tell a repeatable story that is uniquely your own. Perceptions then trickle down and shape marketers’ goals, messaging, and content roadmap. When you don’t write perceptions, your story is likely all over the place"
Comms Foundation #2: Tactics
Super helpful. Really appreciate using a formula approach to break down the various inputs and variables. As we all know, one of the hardest parts about PR is that it is part art, part science. Bring a more rigorous approach to the discipline can only help.
Would love to learn more about your experiences with the WEF and Aspen. They seem to be hubs for producing and distributing The Current Thing: https://yuribezmenov.substack.com/p/how-to-build-a-killer-business-and
I don't work in comms but I do enjoy everything you post, both here and on twitter. I've been following you on the bird app since last year mostly because of your knack for handling high stake situations with extreme tact and I highly admire you for that.
This framework "what do they need to believe in order to want to take those actions that will help my business?" is helpful, thanks.
I'm curious what you think of and how you connect it to the concept of marketing "perceptions" here, as it seems like a natural ladder up.
https://newsletter.mkt1.co/p/perceptions-our-favorite-marketing
Its paywalled but the short description: "Marketing perceptions are what you want to be known for as a company and what you want your audience to repeat back to you. They are the tenets of your story for the next year or so. When you write perceptions properly they guide your marketing efforts, so you stay focused and tell a repeatable story that is uniquely your own. Perceptions then trickle down and shape marketers’ goals, messaging, and content roadmap. When you don’t write perceptions, your story is likely all over the place"
As a solo start up founder, this is awesome. Thank you Lulu.