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Flack's crisis communications playbookThe comms before the storm
Mar 14
32
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How to grow your newsletter audienceA guide to promoting your Substack, from the former head of comms for Substack
Jan 26
60
18
Welcome to FlackA new playbook for communications, by Lulu Cheng Meservey
Jul 31, 2022
117
28
The art of the apologyIf you are going to eat shit, don't nibble. - Ben Horowitz
Dec 29, 2022
58
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Build your fanbase using the K-pop method
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Welcome to Flack
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How to grow your newsletter audience
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Talking to reporters: on the record vs. off the record vs. on background
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The art of the apology
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FTX's 7-part media playbook, and what it can teach other foundersSBF did all the wrong things with money, but all the right things with press
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Talking to reporters: on the record vs. off the record vs. on backgroundHow not to give an accidental interview
Nov 22, 2022
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How to go on TV in 5 stepsThe sixth step is keeping your kids out of the shot
Nov 6, 2022
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The risks of playing it safeWhen you avoid risks, you don’t make fewer mistakes — you make different mistakes.
Oct 18, 2022
39
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Build your fanbase using the K-pop methodEvery successful startup needs a fanbase. To build one, learn from the masters.
Sep 29, 2022
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Comms Foundation #2: TacticsA proprietary formula for coming up with ruthlessly efficient comms tactics
Sep 8, 2022
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Joe Rogan has a werewolfAnd other observations from our Joe Rogan Experience experience
Aug 29, 2022
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Comms Foundation #1: StrategyA good comms plan, violently executed, is better than a perfect plan that languishes in Google Docs.
Aug 23, 2022
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See all

Most popular

Joe Rogan has a werewolf
84
25
Build your fanbase using the K-pop method
54
11
Welcome to Flack
117
28
How to grow your newsletter audience
60
18
Talking to reporters: on the record vs. off the record vs. on background
28
10
The art of the apology
58
17
See all popular
Flack

Flack

A new playbook for communications
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Flack

A new playbook for communications

By Lulu Cheng Meservey
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“Def check out Lulu's Substack on Communications, PR, Messaging. She's bring great experience and a clear view of getting the story out there.”
Steven Sinofsky, Hardcore Software by Steven Sinofsky
“Lulu is offering up a new playbook for communications based on how we *used* to communicate with our audiences and how today's platforms provide a deeper and better user experience.”
Wil A., The New Communicator
“Lulu is easily of the best comms pros in the biz. You will get smarter following her, a must-have in your inbox.”
Adam Singer, Hot Takes
© 2023 Lulu Meservey
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